Service and user experience designer
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Tailor Hub
This project focuses on developing a service model to help tailors and tailoring shops gain more customers by using the concept of shared economy. The service model also aims to make tailoring a time-saving activity for the customers.
Key words
Service design, shared economy, business model, business design
Project duration
2 weeks (Dec 2021)
Target Audience
Geographic
•Region – Tier 1 cities, urban cities in India
•Country – India
Demographic
•Age – 30 to 45
•Gender – All genders
•People with a busy lifestyle
Psychographic
•Interests – social gatherings, clothing, sustainability.
•Values – quality, comfort, happiness, fulfillment.
•Attitude – confident, responsible, caring.
Behavioral
•Career – Working in corporate companies, public servants, self-employed
•Hobbies – social gatherings, shopping, cooking, gardening.
Customer Persona
The Idea
A service that provides tailoring services at your doorstep.
The service has a physical and virtual mode when it comes to tailoring.
Online Mode
Storyboard
Step 1: Choose the cloth
Step 2 : Choose the tailor
Offline mode
This is a quite design of the plaza. I imagine the ground floor to have fabric stores, and the first floor to have tailoring shops.
The customer can just walk into the shop for cloth and give for stitching in the same space.
The finished product will get delivered home.
The Plaza
Customer Journey
System Map (offline and online co-existing)
Business model Canvas
Objective
01
To reduce the overall time and effort taken to stitch clothes for the consumer.
Help the tailor utilize his skills and knowledge to the maximum of their capability.
Increase the overall number of orders for a tailor.
Help match the right tailor to the right customer.