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Agri-credit system

Designing a credit system that helps avail loans with processed agriculture goods as collateral. Many farmers due to lack in collateral find it cumbersome to  avail loans at a cheaper interest rate. The design tackles the problem using the UMMCL model as a base.

Key words

Service design, finance, speculative design, system design

Project duration

8 weeks ( Oct - Nov 2022 )


Current problem

1. Many farmers due to lack in collateral find it hard to access and  avail loans at a cheaper interest rate. 

2. When UMMCL pays the farmer, he receives payment after a  brief waiting period. During this waiting time it is a necessity for the farmer to avail a short term crop loan for daily agriculture expenses eg, purchasing seeds, fertilizers, and other smaller expenses.

Enable farmer's to get cheaper credit.​

​​Allow farmer's to have more autonomy over their finance.

Aim of the service

Make farmer's less vulnerable by providing collateral through the UMMCL system.

​Make more credit options available to Farmers.

 Understanding context

Understanding types of agricultural credit

Identifying information needed for a loan applying process

As of 2017 61% of agricultural households take institutional credit, and approximately 30% still take non- institutional credit at high interest rates.

The service

Online and offline hybrid model

Online loan application

Application sent to banks in location

Choose online or offline after approval

The credit service is only for short term agriculture loans called crop loans. These loans are used to cover the day to day expenses of farming. The advantage of the UMMCL credit system is that the farmer gains a collateral he/she can pledge to the bank. This collateral is the processed agricultural produce (Groundnut oil, Alovera pulp) which the farmer owns and is stored by UMMCL.

Start here

Revenue model

Affiliate commission revenue model this is a model where UMMCL can charge a minimum commission from the bank for each customer they have gained for crop loan.

This can serve as another revenue stream for UMMCL as multiple streams will help build s sustainable business model.

Service Blueprint


The map explains how the farmer gets credit the processes, backend and the frontend screens they will see.

Storyboard - Offline Mode

Farmer chooses offline mode in UMMCL app

The farmer sees the bank address. The farmer decides to go to the bank next day

Farmer goes to bank branch of the bank he chose

Farmer enquires about loan application to bank employee

Farmer shows Aadhar/ PAN card for identification

Bank Employee prints documents

Bank Employee gives the farmer loan documents for signing

Farmer signs loan documents. and he gets a copy of it

Farmer receives message about loan being disbursement in a few days

Future Prospects

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